ABOUT CIM PROGRAM

The Chartered Institute of Marketing (CIM) is the largest, longest established and most respected United Kingdom-based professional marketing body in the world, representing the members and industry for more than 100 years. CIM has the unique ability to confer Chartered Marketer status to deserving holders, in recognition of achievement in theory, practical experience and expertise. It’s the highest accreditation that one can be awarded. Currently CIM has close to 35,000 members worldwide with about 14,000 studying members. CIM offers a range of marketing qualifications to suit all levels; from junior marketers at the outset of their careers, right through to those at board or senior strategic levels.

ENTRY REQUIREMENT

Level
Entry Requirements
Level 4 Certificate in Professional Marketing
  • • Hold any general Bachelor’s or Master’s degree;
  • • Hold the CIM Introductory Certificate in Marketing;
  • • Diagnostic assessment onto Level 4.
  • • Business or marketing experience would be an advantage.
  • • English language qualification if English is not your first language.
Level 6 Diploma in Professional Marketing
OR
Level 6 Digital Diploma in Professional Marketing
  • • Professional Certificate in Marketing or Certificate in Professional Marketing.
  • • Any relevant Level 4 qualification.
  • • Foundation Degree in Business with Marketing.
  • • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor’s degrees or 60 credits in Master’s degrees).
  • • Professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto Level 6.
  • • English language qualification if English is not your first language.
* Students are required to provide Noesis a copy of their diagnostic test result as part of the registration process.

PRACTICAL WORK EXPERIENCE

To become a Chartered Marketer you must:

  • • Be at Member (MCIM) membership grade by completing CIM Diploma in Professional Marketing or CIM Digital Diploma in Professional Marketing plus 7 years’ experience at management level or senior consultant level.
  • • Complete a minimum of four reflective statements aligned with the Professional Marketing Competencies framework during each CPD year for a minimum of two consecutive years.
  • • Complete the online Chartered Marketer assessment. This will be available on completion of the second consecutive CPD year and you will have up to five attempts to complete the assessment. These attempts will refresh each time you renew your membership and submit CPD until you have successfully reached Chartered Marketer status.

Once you have met this criteria, you will be awarded Chartered Marketer status.

COURSE STRUCTURE

Level 4 Certificate in Professional Marketing

Intake Period
April / July / December
Duration
1 year per level
Study Mode
**KLF / GPO
  • **KLF – KL Face to Face, GPO – Global Premium Online

Learning Outcomes

Unit 1: The marketing concept
  • • Understand the role and function of marketing (10%).
  • • Understand what influences customer behaviour (15%).
Unit 2: Analysis and insight
  • • Identify factors and trends in the marketing environment and how they affect marketing planning (15%).
  • • Identify options for gathering relevant marketing information (15%).
Unit 3: Marketing mix
  • • Know the elements of the marketing mix (30%).
  • • Apply and adapt the marketing mix to satisfy customer needs (15%).

Learning Outcomes

Unit 1: Internal marketing
  • • Know how to build cross-functional relationships (15%).
  • • Understand how to harness resources to deliver effective marketing solutions (10%).
Unit 2: Value proposition
  • • Create effective communications to deliver value to customers (15%).
  • • Understand product and brand management (20%).
Unit 3: Marketing communications
  • • Understand the components of the marketing communications mix (20%).
  • • Develop integrated marketing communications (20%)

Learning Outcomes

Unit 1: Customer context
  • • Understand the range of different contexts across which marketers operate (15%).
  • • Understand the importance of customer expectations (15%).
Unit 2: Customer experience
  • • Understand the different dimensions of customer experience (20%).
  • • Deliver activities that enhance customer experience (20%).
Unit 3: Measuring and monitoring
  • • Know how to monitor and measure customer experience in context (15%).
  • • Use metrics to improve future customer experience (15%).

Learning Outcomes

Unit 1: The digital landscape
  • • Understand the opportunities and challenges presented by the digital environment (15%).
  • • Assess the impact and influence of the dynamic digital environment (15%).
Unit 2: Digital toolkit
  • • Learn how key digital tools can support and enhance marketing (20%).
  • • Understand the relevance of digital platforms and channels in context (20%).
Unit 3: Digital in action
  • • Develop digital activities to support and enhance multichannel marketing (15%).
  • • Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).

Level 6 Diploma in Professional Marketing

Intake Period
April / July / December
Duration
1 year per level
Study Mode
**KLF / GPO
  • **KLF – KL Face to Face, GPO – Global Premium Online

Learning Outcomes

Unit 1: Situation analysis
  • • Understand how to analyse an organisation’s current and future external environment (15%).
  • • Understand how to analyse an organisation’s current and future internal environment (15%).
Unit 2: Planning
  • • Analyse relevant information to recommend and inform strategic decision making (20%).
  • • Develop a strategic marketing plan to realise organisational objectives (20%).
Unit 3: Implementation and control
  • • Manage resources to deliver the strategic marketing plan (15%).
  • • Monitor, measure and adapt the marketing plan for continuous improvement (15%).

Learning Outcomes

Unit 1: Metrics and analytics
  • • Understand the role of marketing metrics (15%).
  • • Understand the significance of different measurement techniques across a range of market contexts (10%).
Unit 2: Measuring effectiveness
  • • Know the relevant measures of marketing performance (15%).
  • • Apply marketing metrics to establish the effectiveness of marketing activities (20%).
Unit 3: Analytics for decision making
  • • Understand appropriate sources of data for marketing analysis (15%).
  • • Make use of various analytical tools and techniques for marketing insight and strategic decision making (25%).

Learning Outcomes

Unit 1: Entrepreneurial marketing
  • • Understand the relationship between marketing and entrepreneurship (15%).
  • • Implement an entrepreneurial response to change and to delivering marketing solutions (15%).
Unit 2: Innovation
  • • Understand the key factors that facilitate and nurture innovation in organisations (15%).
  • • Apply principles of innovation throughout the marketing function (15%).
Unit 3: The marketing champion
  • • Understand the role of internal marketing (20%).
  • • Implement marketing-led organisational change (20%).

Learning Outcomes

Unit 1: Digital disruption
  • • Understand the strategic implications of the dynamic digital environment (10%).
  • • Generate relevant insights into key emerging themes within the digital marketing environment (20%).
Unit 2: Digital planning
  • • Develop strategic recommendations in response to the need to acquire, convert and retain customers (20%).
  • • Deliver an agile response to changing customer behaviours (20%).
Unit 3: Delivering success
  • • Know how to manage and optimise key channels and content within a digitally enhanced strategic plan (20%).
  • • Apply key digital measures to analyse social, sentiment, search and site behaviour (10%)

Level 6 Digital Diploma in Professional Marketing

Intake Period
April / July / December
Duration
1 year per level
Study Mode
**KLF / GPO
  • **KLF – KL Face to Face, GPO – Global Premium Online

Contact Hours

Level 4 Certificate in Professional Marketing
KL Face-to-Face (KLF)
**Global Premium Online (GPO)
Hours
Hours
Core Classes
36 – 40 hours per module
Videos + 8 hours group consultation
Intensive Revision Course*
4 hours
4 hours
Mock Exam*
2 hours
2 hours
* Exam module only
Level 6 Diploma / Digital in Professional Marketing
KL Face-to-Face (KLF)
**Global Premium Online (GPO)
Hours
Hours
Core Classes
36 – 40 hours per module
Videos + 8 hours group consultation
Intensive Revision Course*
4 hours
4 hours
Mock Exam*
3 hours
3 hours
* Exam module only
** Tutorial and Revision – Video Conference

EXAM STRUCTURE

Level 4 Certificate in
Professional
Marketing
Level 6 Diploma in
Professional
Marketing
Level 6 Digital Diploma
in Professional
Marketing
Exam
  • • Marketing
  • • Strategic Marketing
Assignment
  • • Integrated Communication*
  • • Customer Experience*
  • • Digital Marketing**
  • • Mastering Metrics*
  • • Driving Innovation*
  • • Digital Strategy**
  • • Digital Strategy*
  • • Driving Digital Experience**
  • • Mastering Digital Channels**
*An assignment based on a given scenario and an organization of choice.
**A work-based assignment broken into research, plan and report.

IMPORTANT PROGRAMME DATES

Description
Date
Assessment booking window 11 June – 2 Nov 2018
Case study uploaded MyCIM 19 Oct 2018
Free deferral period (FDP) 11 June – 2 Nov 2018
Late booking and paid deferral period (PDP) Exam: 3 Nov – 16 Nov 2018
Assignment: 3 Nov – 23 Nov 2018
Emergency deferral period (EDP) Exam: 17 Nov – 21 Dec 2018
Assignment: 24 Nov – 21 Dec 2018
ASC assignment deadline 30 Nov 2018
Exam date 4 Dec 2018
Results available to students 15 Feb 2019
Enquiry about results window 15 Feb – 1 Mar 2019
Certificate sent to students 12 Apr 2019
Description
Date
Assessment booking window 5 Nov – 1 Mar 2019
Case study uploaded MyCIM 15 Feb 2019
Free deferral period (FDP) 5 Nov 2018 – 1 Mar 2019
Late booking and paid deferral period (PDP) Exam: 2 Mar – 15 Mar 2019
Assignment: 2 Mar – 22 Mar 2019
Emergency deferral period (EDP) Exam: 16 Mar – 19 Apr 2019
Assignment: 23 Mar – 19 Apr 2019
ASC assignment deadline 29 Mar 2019
Exam date 2 Apr 2019
Results available to students 7 June 2019
Enquiry about results window 7 June – 21 June 2019
Certificate sent to students 2 Aug 2019
Description
Date
Assessment booking window 4 Mar – 14 June 2019
Case study uploaded MyCIM 24 May 2019
Free deferral period (FDP) 4 Mar – 14 June 2019
Late booking and paid deferral period (PDP) Exam: 15 June – 21 June 2019
Assignment: 15 June – 21 June 2019
Emergency deferral period (EDP) Exam: 22 June – 26 July 2019
Assignment: 22 June – 26 July 2019
ASC assignment deadline 28 June 2019
Exam date 9 July 2019
Results available to students 13 Sept 2019
Enquiry about results window 13 Sept – 27 Sept 2019
Certificate sent to students 8 Nov 2019

PASS RATES

COURSE FEE

1) KL Face-to-face Mode Fees
Fees payable to Noesis Exed Sdn Bhd
Registration Fee
RM500 (One-off)
Level 4 Certificate in Professional Marketing
RM2,200 (per module)
Level 6 Diploma in Professional Marketing
RM3,100 (per module)
Level 6 Digital Diploma in Professional Marketing
RM3,100 (per module)
*Qualified for EPF Education Withdrawal and HRDF claimable for Malaysian only
2) GLobal Premium Online Mode Fees
Level
Registration Fee
Course Fee
Level 4 Certificate in Professional Marketing
SGD 160
SGD 440 (per subject)
Level 6 Diploma / Digital Diploma in Professional Marketing
SGD 620 (per subject)

EXAM FEE

Fees payable to CIM UK (Subject to change)
Annual
Membership
Assessment
Level 4 Certificate in Professional Marketing
£60
£145
Level 6 Diploma in Professional Marketing
£60
£185
Level 6 Digital Diploma in Professional Marketing
£60
£185

UNIVERSITY DISCOUNT

University Discount List for Year 2019/2020 (KL & SG)
40%

TARUC, Monash University

30%

RMIT

20%

Help University, UTAR, MMU, University of Nottingham

10%

Singapore Management University, University of Warwick, Murdoch University, Sunway University, University of Queensland, National University of Singapore, University of Melbourne, UiTM, APU, Curtin University, Nanyang Technological University, University of London

LECTURER PROFILES

Noesis prides itself on the quality of its lecturers across all programs.
The profile of some of our CIM lecturers are below:

TIMETABLE

Click to see full timetable for CIM program.