ABOUT CIM PROGRAM
The Chartered Institute of Marketing (CIM) is the largest, longest established and most respected United Kingdom-based professional marketing body in the world, representing the members and industry for more than 100 years. CIM has the unique ability to confer Chartered Marketer status to deserving holders, in recognition of achievement in theory, practical experience and expertise. It’s the highest accreditation that one can be awarded. Currently CIM has close to 30,000 members worldwide with about 14,000 studying members. CIM offers a range of marketing qualifications to suit all levels; from junior marketers at the outset of their careers, right through to those at board or senior strategic levels.
ENTRY REQUIREMENT
Level
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Entry Requirements
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Level 4 Certificate in Professional Digital Marketing
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Level 6 Diploma in Professional Marketing
OR
Level 6 Diploma in Professional Digital Marketing
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PRACTICAL WORK EXPERIENCE
To become a Chartered Marketer you must:
- • Become a Graded Member: upon completion of Level 6, a student can apply for an ACIM (Associate) which is a Graded Membership;
- • Complete 2 consecutive years of Continuing Professional Development; and
- • Pass the Chartered Assessment
Once you have met these criteria, you will be awarded Chartered Marketer status.
COURSE STRUCTURE
Level 4 Certificate in Professional Digital Marketing
Intake Period
July / December
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Duration
1.5 years per level
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Study Mode
KL Face-to-Face
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Learning Outcomes
- • Understand the contribution of marketing to the organisation (15%).
- • Know what influences customer behaviour across a range of contexts (15%).
- • Understand the factors and trends in the marketing environment and how they affect marketing (15%).
- • Know a range of options of gathering relevant marketing information (15%).
- • Understand the application of the marketing mix within different marketing contexts (20%).
- • Know how to apply and adapt the marketing mix to satisfy the customer needs and business goals (20%).
Learning Outcomes
- • Understand the process of planning a campaign (15%).
- • Know how to undertake an internal and external situational analysis (15%).
- • Know how to develop a successful campaign plan (30%).
- • Understand how to implement a plan in practice (20%).
- • Understand the principles of monitoring a marketing campaign (10%).
- • Know how to undertake a post campaign evaluation (10%)
Learning Outcomes
- • Understand digital marketing tools and techniques (15%).
- • Assess different applications of digital marketing (15%).
- • Know how to integrate digital and offline marketing (15%).
- • Understand approaches to enhancing stakeholder engagement (20%).
- • Know how to develop a digital marketing plan (20%).
- • Apply and adapt digital marketing analysis (15%).
Level 6 Diploma in Professional Marketing
Intake Period
July / December
|
Duration
1.5 years per level
|
Study Mode
KL Face-to-Face
|
Learning Outcomes
- • Understand how to analyse an organisation’s current and future internal and external environments (15%).
- • Interpret relevant information and insights to recommend and inform strategic decision making (15%).
- • Develop marketing objectives and strategy to deliver organisational objectives (20%).
- • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%).
- • Define the resources required to deliver the strategic marketing plan (15%).
- • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%).
Learning Outcomes
- • Understand how innovation and disruption are influencing organisational growth (15%).
- • Assess the key factors that facilitate innovation in organisations (15%).
- • Apply principles of innovation throughout the marketing function (20%).
- • Develop a business case for a marketing related innovation (20%).
- • Understand activities required for the implementation of innovative marketing (15%).
- • Develop a plan for the communication of innovation (15%).
Learning Outcomes
- • Assess the strategic options for channel selection (15%).
- • Understand relevant insights into digital customers (15%).
- • Understand how digital channels are managed effectively in practice (15%).
- • Define requirements for legal compliance in digital campaigns (15%).
- • Understand the customer journey (20%).
- • Develop plans to improve the user experience (20%).
Level 6 Diploma in Professional Digital Marketing
Intake Period
July / December
|
Duration
1.5 years per level
|
Study Mode
KL Face-to-Face
|
Learning Outcomes
- • Understand how to analyse an organisation’s current and future internal and external environments (15%).
- • Interpret relevant information and insights to recommend and inform strategic decision making (15%).
- • Develop marketing objectives and strategy to deliver organisational objectives (20%).
- • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%).
- • Define the resources required to deliver the strategic marketing plan (15%).
- • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%).
Learning Outcomes
- • Understand the strategic implication of the changing digital environment on organisations (15%).
- • Interpret relevant insights from the wider digital environement (15%).
- • Develop responses to changing stakeholder needs and behaviours (15%).
- • Develop a conversion optimisation plan (20%).
- • Assess digital metrics and analytics (20%).
- • Apply key digital measures to analyse optimisation (15%).
Learning Outcomes
- • Assess the strategic options for channel selection (15%).
- • Understand relevant insights into digital customers (15%).
- • Understand how digital channels are managed effectively in practice (15%).
- • Define requirements for legal compliance in digital campaigns (15%).
- • Understand the customer journey (20%).
- • Develop plans to improve the user experience (20%).
Contact Hours
Level 4 Certificate in Professional Digital Marketing | ||
Core Classes
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12 hours of F2F lecture
|
|
Consultation (Group / Individual)
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1 hour for assessment-based module (per individual)
|
|
Tutorial
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4 hours of revision for exam-based module
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Level 6 Diploma in Professional Marketing / Digital Marketing | ||
Core Classes
|
12 hours of F2F lecture
|
|
Consultation (Group / Individual)
|
1 hour for Assessment-based module (per individual)
|
EXAM STRUCTURE
Level 4 Certificate in
Professional Digital Marketing |
Level 6 Diploma in
Professional Marketing |
Level 6 Diploma
in Professional Digital Marketing |
|
Exam
|
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–
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Assignment
|
|
|
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IMPORTANT PROGRAMME DATES
Description
|
Date
|
Assessment booking window | 30 Oct 2023 – 1 Mar 2024 |
Case study uploaded MyCIM | 19 Jan 2024 |
Free deferral period (FDP) | 30 Oct 2023 – 1 Mar 2024 |
Late booking and paid deferral period (PDP) | Exam: 2 Mar – 15 Mar 2024 Assignment: 2 Mar – 22 Mar 2024 |
Emergency deferral period (EDP) | Exam: 16 Mar – 12 Apr 2024 Assignment: 23 Mar – 12 Apr 2024 |
Level 3 and Level 4 online windows | 29 Jan 2024 – 10 May 2024 |
Students’ assignment deadline | 22 Mar 2024 |
Results available to students | 7 Jun 2024 |
Enquiry about results window | 7 Jun – 21 Jun 2024 |
Certificate sent to students | 30 Aug 2024 |
Description
|
Date
|
Assessment booking window | 4 Mar – 31 May 2024 |
Case study uploaded MyCIM | 19 Apr 2024 |
Free deferral period (FDP) | 4 Mar – 31 May 2024 |
Late booking and paid deferral period (PDP) | Exam: 1 Jun – 14 Jun 2024 Assignment: 1 Jun – 21 Jun 2024 |
Emergency deferral period (EDP) | Exam: 15 Jun – 19 Jul 2024 Assignment: 22 Jun – 19 Jul 2024 |
Level 3 and Level 4 online windows | 20 May – 16 Aug 2024 |
Students’ assignment deadline | 28 Jun 2024 |
Results available to students | 6 Sep 2024 |
Enquiry about results window | 6 Sep – 20 Sep 2024 |
Certificate sent to students | 29 Nov 2024 |
Description
|
Date
|
Assessment booking window | 3 Jun – 1 Nov 2024 |
Case study uploaded MyCIM | 20 Sep 2024 |
Free deferral period (FDP) | 3 Jun – 1 Nov 2024 |
Late booking and paid deferral period (PDP) | Exam: 2 Nov – 5 Nov 2024 Assignment: 2 Nov – 22 Nov 2024 |
Emergency deferral period (EDP) | Exam: 16 Nov – 13 Dec 2024 Assignment: 23 Nov – 13 Dec 2024 |
Level 3 and Level 4 online windows | 27 Aug 2024 – 10 Jan 2025 |
Students’ assignment deadline | 22 Nov 2024 |
Results available to students | 7 Feb 2025 |
Enquiry about results window | 7 Feb – 21 Feb 2025 |
Certificate sent to students | 2 May 2025 |
PASS RATES
COURSE FEE
Fees payable to Noesis Exed Sdn Bhd
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Blended / Online Study Mode Fees | |||
Mode | Registration Fee | Course Fee (per module) | |
Level 4
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Level 6
|
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KL Face-to-Face
|
RM 500 / SGD 160
|
RM 3,900 / SGD 1,182
|
RM 4,140 / SGD 1,255
|
EXAM FEE
Fees payable to CIM UK (Subject to change)
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Annual Student Membership
|
£65
|
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Assessment Booking (Level 4)
|
£150 per module
|
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Assessment Booking (Level 6)
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£190 per module
|
UNIVERSITY DISCOUNT