ABOUT CIM PROGRAM
The Chartered Institute of Marketing (CIM) is the largest, longest established and most respected United Kingdom-based professional marketing body in the world, representing the members and industry for more than 100 years. CIM has the unique ability to confer Chartered Marketer status to deserving holders, in recognition of achievement in theory, practical experience and expertise. It’s the highest accreditation that one can be awarded. Currently CIM has close to 35,000 members worldwide with about 14,000 studying members. CIM offers a range of marketing qualifications to suit all levels; from junior marketers at the outset of their careers, right through to those at board or senior strategic levels.
ENTRY REQUIREMENT
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Level
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Entry Requirements
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Level 4 Certificate in Professional Marketing
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Level 6 Diploma in Professional Marketing
OR
Level 6 Digital Diploma in Professional Marketing
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* Students are required to provide Noesis a copy of their diagnostic test result as part of the registration process.
PRACTICAL WORK EXPERIENCE
To become a Chartered Marketer you must:
- • Be at Member (MCIM) membership grade by completing CIM Diploma in Professional Marketing or CIM Digital Diploma in Professional Marketing plus 7 years’ experience at management level or senior consultant level.
- • Complete a minimum of four reflective statements aligned with the Professional Marketing Competencies framework during each CPD year for a minimum of two consecutive years.
- • Complete the online Chartered Marketer assessment. This will be available on completion of the second consecutive CPD year and you will have up to five attempts to complete the assessment. These attempts will refresh each time you renew your membership and submit CPD until you have successfully reached Chartered Marketer status.
Once you have met this criteria, you will be awarded Chartered Marketer status.
COURSE STRUCTURE
Level 4 Certificate in Professional Marketing
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Intake Period
April / July / December
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Duration
1 year per level
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Study Mode
**KLF / GPO
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- **KLF – KL Face to Face, GPO – Global Premium Online
Learning Outcomes
Unit 1: The marketing concept
- • Understand the role and function of marketing (10%).
- • Understand what influences customer behaviour (15%).
Unit 2: Analysis and insight
- • Identify factors and trends in the marketing environment and how they affect marketing planning (15%).
- • Identify options for gathering relevant marketing information (15%).
Unit 3: Marketing mix
- • Know the elements of the marketing mix (30%).
- • Apply and adapt the marketing mix to satisfy customer needs (15%).
Learning Outcomes
Unit 1: Internal marketing
- • Know how to build cross-functional relationships (15%).
- • Understand how to harness resources to deliver effective marketing solutions (10%).
Unit 2: Value proposition
- • Create effective communications to deliver value to customers (15%).
- • Understand product and brand management (20%).
Unit 3: Marketing communications
- • Understand the components of the marketing communications mix (20%).
- • Develop integrated marketing communications (20%)
Learning Outcomes
Unit 1: Customer context
- • Understand the range of different contexts across which marketers operate (15%).
- • Understand the importance of customer expectations (15%).
Unit 2: Customer experience
- • Understand the different dimensions of customer experience (20%).
- • Deliver activities that enhance customer experience (20%).
Unit 3: Measuring and monitoring
- • Know how to monitor and measure customer experience in context (15%).
- • Use metrics to improve future customer experience (15%).
Learning Outcomes
Unit 1: The digital landscape
- • Understand the opportunities and challenges presented by the digital environment (15%).
- • Assess the impact and influence of the dynamic digital environment (15%).
Unit 2: Digital toolkit
- • Learn how key digital tools can support and enhance marketing (20%).
- • Understand the relevance of digital platforms and channels in context (20%).
Unit 3: Digital in action
- • Develop digital activities to support and enhance multichannel marketing (15%).
- • Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).
Level 6 Diploma in Professional Marketing
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Intake Period
April / July / December
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Duration
1 year per level
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Study Mode
**KLF / GPO
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- **KLF – KL Face to Face, GPO – Global Premium Online
Learning Outcomes
Unit 1: Situation analysis
- • Understand how to analyse an organisation’s current and future external environment (15%).
- • Understand how to analyse an organisation’s current and future internal environment (15%).
Unit 2: Planning
- • Analyse relevant information to recommend and inform strategic decision making (20%).
- • Develop a strategic marketing plan to realise organisational objectives (20%).
Unit 3: Implementation and control
- • Manage resources to deliver the strategic marketing plan (15%).
- • Monitor, measure and adapt the marketing plan for continuous improvement (15%).
Learning Outcomes
Unit 1: Metrics and analytics
- • Understand the role of marketing metrics (15%).
- • Understand the significance of different measurement techniques across a range of market contexts (10%).
Unit 2: Measuring effectiveness
- • Know the relevant measures of marketing performance (15%).
- • Apply marketing metrics to establish the effectiveness of marketing activities (20%).
Unit 3: Analytics for decision making
- • Understand appropriate sources of data for marketing analysis (15%).
- • Make use of various analytical tools and techniques for marketing insight and strategic decision making (25%).
Learning Outcomes
Unit 1: Entrepreneurial marketing
- • Understand the relationship between marketing and entrepreneurship (15%).
- • Implement an entrepreneurial response to change and to delivering marketing solutions (15%).
Unit 2: Innovation
- • Understand the key factors that facilitate and nurture innovation in organisations (15%).
- • Apply principles of innovation throughout the marketing function (15%).
Unit 3: The marketing champion
- • Understand the role of internal marketing (20%).
- • Implement marketing-led organisational change (20%).
Learning Outcomes
Unit 1: Digital disruption
- • Understand the strategic implications of the dynamic digital environment (10%).
- • Generate relevant insights into key emerging themes within the digital marketing environment (20%).
Unit 2: Digital planning
- • Develop strategic recommendations in response to the need to acquire, convert and retain customers (20%).
- • Deliver an agile response to changing customer behaviours (20%).
Unit 3: Delivering success
- • Know how to manage and optimise key channels and content within a digitally enhanced strategic plan (20%).
- • Apply key digital measures to analyse social, sentiment, search and site behaviour (10%)
Level 6 Digital Diploma in Professional Marketing
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Intake Period
April / July / December
|
Duration
1 year per level
|
Study Mode
**KLF / GPO
|
- **KLF – KL Face to Face, GPO – Global Premium Online
Contact Hours
| Level 4 Certificate in Professional Marketing | ||
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KL Face-to-Face (KLF)
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**Global Premium Online (GPO)
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Hours
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Hours
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Core Classes
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36 – 40 hours per module
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Videos + 8 hours group consultation
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Intensive Revision Course*
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4 hours
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4 hours
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Mock Exam*
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2 hours
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2 hours
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* Exam module only
| Level 6 Diploma / Digital in Professional Marketing | ||
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KL Face-to-Face (KLF)
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**Global Premium Online (GPO)
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Hours
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Hours
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Core Classes
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36 – 40 hours per module
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Videos + 8 hours group consultation
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Intensive Revision Course*
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4 hours
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4 hours
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Mock Exam*
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3 hours
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3 hours
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* Exam module only
** Tutorial and Revision – Video Conference
** Tutorial and Revision – Video Conference
EXAM STRUCTURE
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Level 4 Certificate in
Professional Marketing |
Level 6 Diploma in
Professional Marketing |
Level 6 Digital Diploma
in Professional Marketing |
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Exam
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–
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Assignment
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*An assignment based on a given scenario and an organization of choice.
**A work-based assignment broken into research, plan and report.
IMPORTANT PROGRAMME DATES
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Description
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Date
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| Assessment booking window | 11 June – 2 Nov 2018 |
| Case study uploaded MyCIM | 19 Oct 2018 |
| Free deferral period (FDP) | 11 June – 2 Nov 2018 |
| Late booking and paid deferral period (PDP) | Exam: 3 Nov – 16 Nov 2018 Assignment: 3 Nov – 23 Nov 2018 |
| Emergency deferral period (EDP) | Exam: 17 Nov – 21 Dec 2018 Assignment: 24 Nov – 21 Dec 2018 |
| ASC assignment deadline | 30 Nov 2018 |
| Exam date | 4 Dec 2018 |
| Results available to students | 15 Feb 2019 |
| Enquiry about results window | 15 Feb – 1 Mar 2019 |
| Certificate sent to students | 12 Apr 2019 |
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Description
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Date
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| Assessment booking window | 5 Nov – 1 Mar 2019 |
| Case study uploaded MyCIM | 15 Feb 2019 |
| Free deferral period (FDP) | 5 Nov 2018 – 1 Mar 2019 |
| Late booking and paid deferral period (PDP) | Exam: 2 Mar – 15 Mar 2019 Assignment: 2 Mar – 22 Mar 2019 |
| Emergency deferral period (EDP) | Exam: 16 Mar – 19 Apr 2019 Assignment: 23 Mar – 19 Apr 2019 |
| ASC assignment deadline | 29 Mar 2019 |
| Exam date | 2 Apr 2019 |
| Results available to students | 7 June 2019 |
| Enquiry about results window | 7 June – 21 June 2019 |
| Certificate sent to students | 2 Aug 2019 |
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Description
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Date
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| Assessment booking window | 4 Mar – 14 June 2019 |
| Case study uploaded MyCIM | 24 May 2019 |
| Free deferral period (FDP) | 4 Mar – 14 June 2019 |
| Late booking and paid deferral period (PDP) | Exam: 15 June – 21 June 2019 Assignment: 15 June – 21 June 2019 |
| Emergency deferral period (EDP) | Exam: 22 June – 26 July 2019 Assignment: 22 June – 26 July 2019 |
| ASC assignment deadline | 28 June 2019 |
| Exam date | 9 July 2019 |
| Results available to students | 13 Sept 2019 |
| Enquiry about results window | 13 Sept – 27 Sept 2019 |
| Certificate sent to students | 8 Nov 2019 |
PASS RATES
COURSE FEE
| 1) KL Face-to-face Mode Fees | |
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Fees payable to Noesis Exed Sdn Bhd
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Registration Fee
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RM500 (One-off)
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Level 4 Certificate in Professional Marketing
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RM2,200 (per module)
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Level 6 Diploma in Professional Marketing
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RM3,100 (per module)
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Level 6 Digital Diploma in Professional Marketing
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RM3,100 (per module)
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*Qualified for EPF Education Withdrawal and HRDF claimable for Malaysian only
| 2) GLobal Premium Online Mode Fees | ||
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Level
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Registration Fee
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Course Fee
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Level 4 Certificate in Professional Marketing
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SGD 160
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SGD 440 (per subject)
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Level 6 Diploma / Digital Diploma in Professional Marketing
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SGD 620 (per subject)
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EXAM FEE
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Fees payable to CIM UK (Subject to change)
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Annual
Membership |
Assessment
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Level 4 Certificate in Professional Marketing
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£60
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£145
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Level 6 Diploma in Professional Marketing
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£60
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£185
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Level 6 Digital Diploma in Professional Marketing
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£60
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£185
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UNIVERSITY DISCOUNT
University Discount List for Year 2019/2020 (KL & SG)
40%
TARUC, Monash University
30%
RMIT
20%
Help University, UTAR, MMU, University of Nottingham, University of Melbourne
10%
Singapore Management University, University of Warwick, Murdoch University, Sunway University, University of Queensland, National University of Singapore, UiTM, APU, Curtin University, Nanyang Technological University, University of London
LECTURER PROFILES
Noesis prides itself on the quality of its lecturers across all programs.
The profile of some of our CIM lecturers are below:
