ABOUT CIM PROGRAM

The Chartered Institute of Marketing (CIM) is the largest, longest established and most respected United Kingdom-based professional marketing body in the world, representing the members and industry for more than 100 years. CIM has the unique ability to confer Chartered Marketer status to deserving holders, in recognition of achievement in theory, practical experience and expertise. It’s the highest accreditation that one can be awarded. Currently CIM has close to 30,000 members worldwide with about 14,000 studying members. CIM offers a range of marketing qualifications to suit all levels; from junior marketers at the outset of their careers, right through to those at board or senior strategic levels.

ENTRY REQUIREMENT

Level
Entry Requirements
Level 4 Certificate in Professional Digital Marketing
  • • CIM Level 3 Introductory Certificate or Level 3 Foundation Certificate in Professional Marketing/Digital Marketing;
  • • Any relevant Level 3 qualification;
  • • Any Bachelor’s Degree;
  • • Professional practice (suggested one year in a marketing role);
  • • Diagnostic assessment onto Level 4;
  • • English language qualification if English is not your first language.
Level 6 Diploma in Professional Marketing
OR
Level 6 Diploma in Professional Digital Marketing
  • • CIM Level 4 Certificate in Professional Marketing/Digital Marketing;
  • • Any relevant Level 4 qualification;
  • • Bachelor’s or Master’s degree with at least one third of credits coming from marketing content;
  • • Professional practice (suggested two years marketing in an operational role);
  • • Diagnostic assessment onto Level 6;
  • • English language qualification if English is not your first language.
* Students are required to provide Noesis a copy of their diagnostic test result as part of the registration process.

PRACTICAL WORK EXPERIENCE

To become a Chartered Marketer you must:

  • • Become a Graded Member: upon completion of Level 6, a student can apply for an ACIM (Associate) which is a Graded Membership;
  • • Complete 2 consecutive years of Continuing Professional Development; and
  • • Pass the Chartered Assessment

Once you have met these criteria, you will be awarded Chartered Marketer status.

COURSE STRUCTURE

Level 4 Certificate in Professional Digital Marketing

Intake Period
April / July / December
Duration
1 year per level
Study Mode
Blended / Online

Learning Outcomes

Unit 1: The marketing concept
  • • Understand the contribution of marketing to the organisation (15%).
  • • Know what influences customer behaviour across a range of contexts (15%).
Unit 2: Analysis and insight
  • • Understand the factors and trends in the marketing environment and how they affect marketing (15%).
  • • Know a range of options of gathering relevant marketing information (15%).
Unit 3: Marketing mix
  • • Understand the application of the marketing mix within different marketing contexts (20%).
  • • Know how to apply and adapt the marketing mix to satisfy the customer needs and business goals (20%).

Learning Outcomes

Unit 1: Campaign Process
  • • Understand the process of planning a campaign (15%).
  • • Know how to undertake an internal and external situational analysis (15%).
Unit 2: Planning Campaigns in Action
  • • Know how to develop a successful campaign plan (30%).
  • • Understand how to implement a plan in practice (20%).
Unit 3: Campaign Success
  • • Understand the principles of monitoring a marketing campaign (10%).
  • • Know how to undertake a post campaign evaluation (10%)

Learning Outcomes

Unit 1: Digital Techniques
  • • Understand digital marketing tools and techniques (15%).
  • • Assess different applications of digital marketing (15%).
Unit 2: Digital Enhancement
  • • Know how to integrate digital and offline marketing (15%).
  • • Understand approaches to enhancing stakeholder engagement  (20%).
Unit 3: Digital Management
  • • Know how to develop a digital marketing plan (20%).
  • • Apply and adapt digital marketing analysis (15%).

Level 6 Diploma in Professional Marketing

Intake Period
April / July / December
Duration
1 year per level
Study Mode
Blended / Online

Learning Outcomes

Unit 1: Situation Analysis
  • • Understand how to analyse an organisation’s current and future internal and external environments (15%).
  • • Interpret relevant information and insights to recommend and inform strategic decision making (15%).
Unit 2: Planning
  • • Develop marketing objectives and strategy to deliver organisational objectives (20%).
  • • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%).
Unit 3: Implementation and Control
  • • Define the resources required to deliver the strategic marketing plan (15%).
  • • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%).

Learning Outcomes

Unit 1: Innovation
  • • Understand how innovation and disruption are influencing organisational growth (15%).
  • • Assess the key factors that facilitate innovation in organisations (15%).
Unit 2: Innovative Marketing
  • • Apply principles of innovation throughout the marketing function (20%).
  • • Develop a business case for a marketing related innovation (20%).
Unit 3: Innovation in Action
  • • Understand activities required for the implementation of innovative marketing (15%).
  • • Develop a plan for the communication of innovation (15%).

Learning Outcomes

Unit 1: Channel Selection and Customer Insights
  • • Assess the strategic options for channel selection (15%).
  • • Understand relevant insights into digital customers (15%).
Unit 2: Managing Channels
  • • Understand how digital channels are managed effectively in practice (15%).
  • • Define requirements for legal compliance in digital campaigns (15%).
Unit 3: Digital Customer Experience
  • • Understand the customer journey (20%).
  • • Develop plans to improve the user experience (20%).

Level 6 Diploma in Professional Digital Marketing

Intake Period
April / July / December
Duration
1 year per level
Study Mode
Blended / Online

Learning Outcomes

Unit 1: Situation Analysis
  • • Understand how to analyse an organisation’s current and future internal and external environments (15%).
  • • Interpret relevant information and insights to recommend and inform strategic decision making (15%).
Unit 2: Planning
  • • Develop marketing objectives and strategy to deliver organisational objectives (20%).
  • • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%).
Unit 3: Implementation and Control
  • • Define the resources required to deliver the strategic marketing plan (15%).
  • • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%).

Learning Outcomes

Unit 1: Digital Insights
  • • Understand the strategic implication of the changing digital environment on organisations (15%).
  • • Interpret relevant insights from the wider digital environement (15%).
Unit 2: Digital Optimisation
  • • Develop responses to changing stakeholder needs and behaviours (15%).
  • • Develop a conversion optimisation plan (20%).
Unit 3: Digital Analytics, Monitoring and Measurement
  • • Assess digital metrics and analytics (20%).
  • • Apply key digital measures to analyse optimisation (15%).

Learning Outcomes

Unit 1: Channel Selection and Customer Insights
  • • Assess the strategic options for channel selection (15%).
  • • Understand relevant insights into digital customers (15%).
Unit 2: Managing Channels
  • • Understand how digital channels are managed effectively in practice (15%).
  • • Define requirements for legal compliance in digital campaigns (15%).
Unit 3: Digital Customer Experience
  • • Understand the customer journey (20%).
  • • Develop plans to improve the user experience (20%).

Contact Hours

Level 4 Certificate in Professional Digital Marketing
Core Classes
Lecture Videos
Consultation (Group / Individual)
8 hours for Assessment-based module
Tutorial
4 hours for Exam-based module
Level 6 Diploma in Professional Marketing / Digital Marketing
Core Classes
Lecture Videos
Consultation (Group / Individual)
8 hours for Assessment-based module

EXAM STRUCTURE

Level 4 Certificate in
Professional Digital
Marketing
Level 6 Diploma in
Professional
Marketing
Level 6 Diploma
in Professional Digital
Marketing
Exam
  • • Applied Marketing

Assignment
  • • Planning Campaigns
  • • Digital Marketing Techniques
  • • Marketing & Digital Strategy
  • • Innovation in Marketing
  • • The Digital Customer Experience
  • • Marketing & Digital Strategy
  • • Digital Optimisation
  • • The Digital Customer Experience
Exam: Multiple-choice Question Examination.
Assignment: An assignment based on a theme and an organisation of choice.

IMPORTANT PROGRAMME DATES

Description
Date
Assessment booking window 4 Nov 2019 – 28 Feb 2020
Case study uploaded MyCIM 14 Feb 2020
Free deferral period (FDP) 4 Nov 2019 – 28 Feb 2020
Late booking and paid deferral period (PDP) Exam: 29 Feb – 13 Mar 2020
Assignment: 29 Feb – 20 Mar 2020
Emergency deferral period (EDP) Exam: 14 Mar – 17 Apr 2020
Assignment: 21 Mar – 17 Apr 2020
ASC assignment deadline 27 Mar 2020
Exam date 31 Mar 2020
Results available to students 5 Jun 2020
Enquiry about results window 5 Jun – 19 Jun 2020
Certificate sent to students 31 Jul 2020
Description
Date
Assessment booking window 2 Mar – 29 May 2020
Case study uploaded MyCIM 22 May 2020
Free deferral period (FDP) 2 Mae – 29 May 2020
Late booking and paid deferral period (PDP) Exam: 30 May – 19 Jun 2020
Assignment: 30 May – 26 Jun 2020
Emergency deferral period (EDP) Exam: 20 Jun – 24 Jul 2020
Assignment: 27 Jun – 24 Jul 2020
ASC assignment deadline 3 Jul 2020
Exam date 7 Jul 2020
Results available to students 11 Sep 2020
Enquiry about results window 11 Sep – 25 Sep 2020
Certificate sent to students 6 Nov 2020
Description
Date
Assessment booking window 1 Jun – 30 Oct 2020
Case study uploaded MyCIM 16 Oct 2020
Free deferral period (FDP) 1 Jun – 30 Jun 2020
Late booking and paid deferral period (PDP) Exam: 31 Oct – 13 Nov 2020
Assignment: 31 Oct – 20 Nov 2020
Emergency deferral period (EDP) Exam: 14 Nov – 18 Dec 2020
Assignment: 21 Nov – 18 Dec 2020
ASC assignment deadline 27 Nov 2020
Exam date 1 Dec 2020
Results available to students 12 Feb 2021
Enquiry about results window 12 Feb – 26 Feb 2021
Certificate sent to students 9 Apr 2021

PASS RATES

COURSE FEE

Fees payable to Noesis Exed Sdn Bhd
Blended / Online Study Mode Fees
Mode Registration Fee Course Fee (per module)
Level 4
Level 6
Blended / Online
RM 500 / SGD 160
RM 2700 / SGD 900
RM 3400 / SGD 1140
*Course fee is inclusive of one-time Assessment fee (per module)
*Qualified for EPF Education Withdrawal and HRDF claimable for Malaysian only

EXAM FEE

Fees payable to CIM UK (Subject to change)
Annual Student Membership
£65
Assessment Booking (Level 4)
£150 per module
Assessment Booking (Level 6)
£190 per module

UNIVERSITY DISCOUNT

University Discount List for Year 2020/2021 (KL & SG)
40%

TARUC, Monash University

30%

University of Nottingham, Sunway University

20%

RMIT, UTAR, HELP, MMU, UiTM

10%

Singapore Management University, University of Warwick, Curtin University, Nanyang Technological University, University of London, University of Melbourne, UM, UNITEN, UUM, INTI

LECTURER PROFILES

Noesis prides itself on the quality of its lecturers across all programs.
The profile of some of our CIM lecturers are below:

TIMETABLE

Click to see full timetable for CIM program.