ABOUT CIM PROGRAM
The Chartered Institute of Marketing (CIM) is the largest, longest established and most respected United Kingdom-based professional marketing body in the world, representing the members and industry for more than 100 years. CIM has the unique ability to confer Chartered Marketer status to deserving holders, in recognition of achievement in theory, practical experience and expertise. It’s the highest accreditation that one can be awarded. Currently CIM has close to 30,000 members worldwide with about 14,000 studying members. CIM offers a range of marketing qualifications to suit all levels; from junior marketers at the outset of their careers, right through to those at board or senior strategic levels.
ENTRY REQUIREMENT
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Level
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Entry Requirements
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Level 4 Certificate in Professional Digital Marketing
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Level 6 Diploma in Professional Marketing
OR
Level 6 Diploma in Professional Digital Marketing
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* Students are required to provide Noesis a copy of their diagnostic test result as part of the registration process.
PRACTICAL WORK EXPERIENCE
To become a Chartered Marketer you must:
- • Become a Graded Member: upon completion of Level 6, a student can apply for an ACIM (Associate) which is a Graded Membership;
- • Complete 2 consecutive years of Continuing Professional Development; and
- • Pass the Chartered Assessment
Once you have met these criteria, you will be awarded Chartered Marketer status.
COURSE STRUCTURE
Level 4 Certificate in Professional Digital Marketing
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Intake Period
April / July / December
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Duration
1 year per level
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Study Mode
Blended / Online
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Learning Outcomes
Unit 1: The marketing concept
- • Understand the contribution of marketing to the organisation (15%).
- • Know what influences customer behaviour across a range of contexts (15%).
Unit 2: Analysis and insight
- • Understand the factors and trends in the marketing environment and how they affect marketing (15%).
- • Know a range of options of gathering relevant marketing information (15%).
Unit 3: Marketing mix
- • Understand the application of the marketing mix within different marketing contexts (20%).
- • Know how to apply and adapt the marketing mix to satisfy the customer needs and business goals (20%).
Learning Outcomes
Unit 1: Campaign Process
- • Understand the process of planning a campaign (15%).
- • Know how to undertake an internal and external situational analysis (15%).
Unit 2: Planning Campaigns in Action
- • Know how to develop a successful campaign plan (30%).
- • Understand how to implement a plan in practice (20%).
Unit 3: Campaign Success
- • Understand the principles of monitoring a marketing campaign (10%).
- • Know how to undertake a post campaign evaluation (10%)
Learning Outcomes
Unit 1: Digital Techniques
- • Understand digital marketing tools and techniques (15%).
- • Assess different applications of digital marketing (15%).
Unit 2: Digital Enhancement
- • Know how to integrate digital and offline marketing (15%).
- • Understand approaches to enhancing stakeholder engagement (20%).
Unit 3: Digital Management
- • Know how to develop a digital marketing plan (20%).
- • Apply and adapt digital marketing analysis (15%).
Level 6 Diploma in Professional Marketing
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Intake Period
April / July / December
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Duration
1 year per level
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Study Mode
Blended / Online
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Learning Outcomes
Unit 1: Situation Analysis
- • Understand how to analyse an organisation’s current and future internal and external environments (15%).
- • Interpret relevant information and insights to recommend and inform strategic decision making (15%).
Unit 2: Planning
- • Develop marketing objectives and strategy to deliver organisational objectives (20%).
- • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%).
Unit 3: Implementation and Control
- • Define the resources required to deliver the strategic marketing plan (15%).
- • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%).
Learning Outcomes
Unit 1: Innovation
- • Understand how innovation and disruption are influencing organisational growth (15%).
- • Assess the key factors that facilitate innovation in organisations (15%).
Unit 2: Innovative Marketing
- • Apply principles of innovation throughout the marketing function (20%).
- • Develop a business case for a marketing related innovation (20%).
Unit 3: Innovation in Action
- • Understand activities required for the implementation of innovative marketing (15%).
- • Develop a plan for the communication of innovation (15%).
Learning Outcomes
Unit 1: Channel Selection and Customer Insights
- • Assess the strategic options for channel selection (15%).
- • Understand relevant insights into digital customers (15%).
Unit 2: Managing Channels
- • Understand how digital channels are managed effectively in practice (15%).
- • Define requirements for legal compliance in digital campaigns (15%).
Unit 3: Digital Customer Experience
- • Understand the customer journey (20%).
- • Develop plans to improve the user experience (20%).
Level 6 Diploma in Professional Digital Marketing
|
Intake Period
April / July / December
|
Duration
1 year per level
|
Study Mode
Blended / Online
|
Learning Outcomes
Unit 1: Situation Analysis
- • Understand how to analyse an organisation’s current and future internal and external environments (15%).
- • Interpret relevant information and insights to recommend and inform strategic decision making (15%).
Unit 2: Planning
- • Develop marketing objectives and strategy to deliver organisational objectives (20%).
- • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%).
Unit 3: Implementation and Control
- • Define the resources required to deliver the strategic marketing plan (15%).
- • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%).
Learning Outcomes
Unit 1: Digital Insights
- • Understand the strategic implication of the changing digital environment on organisations (15%).
- • Interpret relevant insights from the wider digital environement (15%).
Unit 2: Digital Optimisation
- • Develop responses to changing stakeholder needs and behaviours (15%).
- • Develop a conversion optimisation plan (20%).
Unit 3: Digital Analytics, Monitoring and Measurement
- • Assess digital metrics and analytics (20%).
- • Apply key digital measures to analyse optimisation (15%).
Learning Outcomes
Unit 1: Channel Selection and Customer Insights
- • Assess the strategic options for channel selection (15%).
- • Understand relevant insights into digital customers (15%).
Unit 2: Managing Channels
- • Understand how digital channels are managed effectively in practice (15%).
- • Define requirements for legal compliance in digital campaigns (15%).
Unit 3: Digital Customer Experience
- • Understand the customer journey (20%).
- • Develop plans to improve the user experience (20%).
Contact Hours
| Level 4 Certificate in Professional Digital Marketing | ||
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Core Classes
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Lecture Videos
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Consultation (Group / Individual)
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8 hours for Assessment-based module
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Tutorial
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4 hours for Exam-based module
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| Level 6 Diploma in Professional Marketing / Digital Marketing | ||
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Core Classes
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Lecture Videos
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Consultation (Group / Individual)
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8 hours for Assessment-based module
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EXAM STRUCTURE
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Level 4 Certificate in
Professional Digital Marketing |
Level 6 Diploma in
Professional Marketing |
Level 6 Diploma
in Professional Digital Marketing |
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Exam
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–
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Assignment
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Exam: Multiple-choice Question Examination.
Assignment: An assignment based on a theme and an organisation of choice.
IMPORTANT PROGRAMME DATES
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Description
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Date
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| Assessment booking window | 2 Nov 2020 – 26 Feb 2021 |
| Case study uploaded MyCIM | N/A |
| Free deferral period (FDP) | 2 Nov 2020 – 26 Feb 2021 |
| Late booking and paid deferral period (PDP) | Exam: 22 Feb – 12 Mar 2021 Assignment: 27 Feb – 19 Mar 2021 |
| Emergency deferral period (EDP) | Exam: 13 Mar – 16 Apr 2021 Assignment: 23 Mar – 16 Apr 2021 |
| Level 3 and Level 4 online windows | 1 Feb – 14 May 2021 |
| Students’ assignment deadline | 26 Mar 2021 |
| Results available to students | 4 Jun 2021 |
| Enquiry about results window | 4 Jun – 18 Jun 2021 |
| Certificate sent to students | 5 Nov 2021 |
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Description
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Date
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| Assessment booking window | 1 Mar – 28 May 2021 |
| Case study uploaded MyCIM | N/A |
| Free deferral period (FDP) | 1 Mar – 28 May 2021 |
| Late booking and paid deferral period (PDP) | Exam: 29 May – 18 Jun 2021 Assignment: 29 May – 25 Jun 2021 |
| Emergency deferral period (EDP) | Exam: 19 Jun – 23 Jul 2021 Assignment: 26 Jun – 23 Jul 2021 |
| Level 3 and Level 4 online windows | 24 May – 20 Aug 2021 |
| Students’ assignment deadline | 2 Jul 2021 |
| Results available to students | 10 Sep 2021 |
| Enquiry about results window | 10 Sep – 24 Sep 2021 |
| Certificate sent to students | 7 Jan 2021 |
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Description
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Date
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| Assessment booking window | 16 Aug – 29 Oct 2021 |
| Case study uploaded MyCIM | N/A |
| Free deferral period (FDP) | 16 Aug – 29 Oct 2021 |
| Late booking and paid deferral period (PDP) | Exam: 30 Oct – 12 Nov 2021 Assignment: 30 Oct – 19 Nov 2021 |
| Emergency deferral period (EDP) | Exam: 13 Nov – 17 Dec 2021 Assignment: 20 Nov – 17 Dec 2021 |
| Level 3 and Level 4 online windows | 25 Oct 2021 – 14 Jan 2022 |
| Students’ assignment deadline | 26 Nov 2021 |
| Results available to students | 11 Feb 2022 |
| Enquiry about results window | 11 Feb – 25 Feb 2022 |
| Certificate sent to students | 29 Jul 2022 |
PASS RATES
COURSE FEE
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Fees payable to Noesis Exed Sdn Bhd
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| Blended / Online Study Mode Fees | |||
| Mode | Registration Fee | Course Fee (per module) | |
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Level 4
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Level 6
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Blended / Online
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RM 500 / SGD 160
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RM 2700 / SGD 900
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RM 3400 / SGD 1140
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*Course fee is inclusive of one-time Assessment fee (per module)
*Qualified for EPF Education Withdrawal and HRDF claimable for Malaysian only
EXAM FEE
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Fees payable to CIM UK (Subject to change)
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Annual Student Membership
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£65
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Assessment Booking (Level 4)
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£150 per module
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Assessment Booking (Level 6)
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£190 per module
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UNIVERSITY DISCOUNT
University Discount List for Year 2020/2021 (KL & SG)
40%
TARUC, Monash University
30%
University of Nottingham, Sunway University
20%
RMIT, UTAR, HELP, MMU, UiTM
10%
Singapore Management University, University of Warwick, Curtin University, Nanyang Technological University, University of London, University of Melbourne, UM, UNITEN, UUM, INTI
LECTURER PROFILES
Noesis prides itself on the quality of its lecturers across all programs.
The profile of some of our CIM lecturers are below:
